It is believed that the split is down to creative differences, although Ginsters has been largely dormant since 2011 – it spends less than £1 million on media, according to Nielsen.
Grey created the £6.5 million "man plea" campaign that sought to encourage men to eat its pasties as a hot meal. The spot featured a lone male looking straight into the camera as he made a heartfelt plea to what turned out to be a Ginsters product.
The agency won the account in 2010 after a pitch against Beattie McGuinness Bungay. It moved from Bartle Bogle Hegarty, which had worked on the business for more than a decade but declined to repitch.
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