��������pk10

The 91-year-old actor Christopher Lee narrates a poem about ageing in Age UK’s new TV campaign. The spot, by Karmarama, shows snapshots of people of different ages against a grey background as Lee reads a specially commissioned poem by Roger McGough. The poem explains that ageing is a way of life and gives tips on staying young at heart. The ad also introduces Age UK’s new strapline: "Love later life." It was written by Joe De Souza and Jeremy Willy, art directed by Sam Walker and Wayne Hanson, and directed by Nadav Kander through Partizan.