±±¾©Èü³µpk10

Their winning paper, "Breaking the last taboo", also won the Best use of content award.

MG OMD went on to pick up a further award too - Best use of TV innovation - with Specsavers and was highly commended for its work for Virgin Trains in the Best use of "TV And" category.

OMD was the next highly awarded agency, triumphing in Best ongoing use of TV with McDonald’s and in Best use of "TV And" with Easyjet.

MediaCom, m/SIX, MullenLowe Mediahub and PHD with Drum were the other winners announced at the afternoon awards party on Thursday June 28 - with work for Cancer Research UK, Just Eat, Western Union and Warner Brothers, respectively.

The annual TV Planning Awards reward and celebrate brilliant use of commercial TV. MediaCom won the Grand Prix with DFS last year.

The full list of 2018 winners across six categories is:

Best newcomer to TV
MullenLowe Mediahub
Western Union

Best ongoing use of TV
OMD
McDonald's

Best use of TV innovation
Manning Gottlieb OMD
Specsavers

Best use of 'TV AND'
OMD
easyJet

Highly commended
Manning Gottlieb OMD
Virgin Trains

Best use of sponsorship
m/SIX
Just Eat

Best use of content
Manning Gottlieb OMD
Age UK

Best low budget use of TV
PHD and Drum
Warner Brothers

Best use of TV for PR
MediaCom
Cancer Research UK

Grand Prix
Manning Gottlieb OMD
Age UK

The 2018 judges include:

Nick Ashworth, head of marketing at DFS; Claire Hilton, marketing director at Barclays; Sam Gaunt, head of media at Lidl; Sue Unerman, chief transformation officer at MediaCom; Andrew Stephens, founding partner at Goodstuff Communications; Rian Shah, managing director of Zenith UK Hub; Frances Ralston-Good, chief executive of Hearts & Science; Charlie Ebdy, chief strategy officer at Vizeum; Tom Roach, strategy director and partner at Bartle Bogle Hegarty London; Lucy Jameson, co-founder of Uncommon; Russell Place, former managing director, UM Workdwide; Olivia Stubbings, strategy director at WCRS; Andrew Mallandaine, sales director at Turner Broadcasting System; Jason Spencer, business development director at ITV; Jennifer Carey, group media planning manager at Channel 4; Jeremy Lee, contributing editor at ±±¾©Èü³µpk10; Dan Cullen-Shute, chief executive and founder of Creature of London; Lindsey Clay, Thinkbox chief executive; Tess Alps, Thinkbox chair and Zoe Harkness, head of industry programmes at Thinkbox.