The charity, the UK's largest supporter of the over-50s, has approached an undisclosed number of agencies with a view to holding a pitch for the business.
The review was originally being handled by the AAR, but has now been taken in- house and will be run by the Age Concern marketing and communications director, Neil Churchill. Media, which is handled by MediaVest Manchester, is unaffected by the review.
DDB won the Age Concern business in November 2003 following a pitch against DFGW and Vallance Carruthers Coleman Priest. However, it stopped working with the charity a year ago.
In its marketing over the past two years, the charity has promoted its commercial arm, Age Concern Enterprises, a division that sells products and services, including home and motor insurance.
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