LONDON - Aer Lingus has appointed creative agency VCCP to handle marketing to promote the airliner's new low-cost routes from London Gatwick to Europe.
A multi-channel marketing campaign is due to break later this month, spanning TV, outdoor, press, radio and digital.
The ads will centre on low price, promoting flights from £19.99 and destinations, including Malaga, Faro, Nice, Zurich, Munich and Vienna.
VCCP had previously worked with Aer Lingus to promote its flights from the UK to EIRE and Belfast.
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