Interview-NSS is the Netherlands' largest independent full-service market research business and has gross assets of £5.3m.
Interview-NSS specialises in polling, customer satisfaction and loyalty, media and branding research. It has a number of proprietary tools and products in these segments, including the European Media & Marketing Service (EMS), a media survey conducted in 20 European markets.
Robert Lerwill, CEO of Aegis, said: "Interview-NSS is a very high quality business, and will be an exceptional fit for Synovate.
"Its expertise in the Dutch market in polling, loyalty and media research is highly complementary to Synovate's strength in FMCG; and its quantitative focus will balance Synovate’s greater focus on qualitative. This combination will create opportunities to broaden and strengthen our offer to clients in both businesses."
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