LONDON (Brand Republic) - Aegis Group, owner of the Carat media buying group, has bought Pegram Walters Market Research Group for a top price of £5m.
Aegis will pay an initial £2m for the UK-based international market research company. The payment will comprise 1,202,615 new Aegis shares and £466,666 in cash. A further payment of up to £3m is dependent on business performance.
Aegis chief executive Doug Flynn called the European acquisition an excellent strategic fit and said it would be a base for research into Aegis鈥檚 future prospects in the region.