The campaign, which was supported by Aegis agencies Vizeum and Posterscope, with outdoor space donated by Primesight, aims to challenge stereotypes associated with homelessness and allow the homeless to get their experiences heard.
The four different creative executions in the campaign "Hidden Voices" were designed by homeless people and highlight issues such as alcoholism and how different types of people can find themselves homeless.
Suzy Russell, project coordinator of "Hidden Voices", said: "This project is a fantastic example of how the arts can change lives and perceptions. A ‘hidden’ social issue is being brought to the forefront of the public’s mind."
"Hidden Voices" was chosen for one of six funding awards from 800 national entries by the Media Trust community voices programme, which aims to make a different to the lives of disadvantaged communities with the help of digital media.
Jessica Medling, head of charity and community projects at the Media Trust, said: "Not only are these stunning images proof of the impressive digital media skills developed, but they help to publicly address society’s misconceptions about homelessness."
The project also involved Bradford College, the National Media Museum, Bradford Action for Community Care, Supporting People and Horton Housing.
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