The agency will provide media positioning studies, advertising effectiveness and target group understanding as well as internet audience and non-conventional media measurement and pre-testing of film scripts.
Jhaveri said: "Synovate is strong in media research across the Asia Pacific region and we feel the time is ripe to bring our capabilities in the media sector to the Indian sub-continent."
Synovate operates in 50 countries. It has 13 offices across the Asia-Pacific region, which offer a range of research to the automotive, finance, healthcare and agriculture industries.
The new India office is Synovate's first media research initiative in the region.
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