Specialising in financial, the healthcare and youth markets TRBI offers brand and advertising tracking, market studies, segmentation, brand and concept development, and research services.
In the year to March 31, the firm had revenues of £14.5m and has current net assets of £2.8m.
Doug Flynn, chief executive of Aegis, said: "TRBI is a great fit, not only delivering a strong portfolio of branded solutions but also significantly strengthening our research presence in the UK market. The acquisition establishes Synovate as one of the UK's largest research companies with an enviable blue-chip client list that can access the services of a truly global research network."
Earlier this month Aegis, which owns the Carat media-buying network, said it was on track for growth in the coming year as it expects to benefit from the continued improvement in the advertising market.
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