Founded in 1995, Just Media is one of the UK's best-known B2B media agencies, with a blue-chip client list and specialist expertise in the technology market. Clients include Adobe, Borland, Cognos, Compuware, MessageLabs and Seagate.
Robert Lerwill, chief executive of Aegis Group, said Just Media will work closely with Carat Business to complement Aegis' position in the UK business-to-business market.
"Combining Just Media with the market experience, tools and buying power of Carat Business will create many synergies and new opportunities that are expected to drive revenue growth and margin improvement, while continuing to deliver a market-leading service to clients," he said.
The purchase price will consist of a total cash consideration of up to £10m, plus the value of retained earnings payable over three years and subject to performance criteria.
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