Q: Which of the following TV commercials did you find irritating?
Rank Account Agency/TV buyer %
1 IKEA St Luke''s/MediaCom TMB 50
2 PC World M&C Saatchi/Walker Media 42
3 Dixons M&C Saatchi/Walker Media 36
4 Digital Cellphones Peake & Donoghue/MediaCom TMB 34
5 Ferrero Rocher Banks Hoggins O''Shea FCB/Initiative Media 33
6= Colgate Sensation Young & Rubicam/The Media Edge 31
6= Egg HHCL & Partners/New PHD 31
6= National Lottery WCRS/OMD UK 31
9 Oatsosimple Rainey Kelly Campbell Roalfe Y&R/MediaVest 30
10 Zovirax McCann-Erickson/Universal McCann 28
11= Marks & Spencer Rainey Kelly Campbell Roalfe Y&R/ 26
Walker Media
11= Tampax Leo Burnett/Starcom Motive 26
13 Boddingtons Bartle Bogle Hegarty/Starcom Motive 24
14 Barclays Leagas Delaney/MediaVest 22
15 Pringles Grey Advertising/Starcom Motive 21
16 Immac McCann-Erickson Paris/OMD UK 19
17= Amoy Mustoe Merriman Herring Levy/Carat 17
17= BT Abbott Mead Vickers BBDO/ 17
The Allmond Partnership
19 Sainsbury''s Abbott Mead Vickers BBDO/New PHD 16
20 Standard Life The Leith Agency/Feather Brooksbank 14
Adwatch research was conducted from December 15 to December 17 by NOP Research Group (020 7890 9948) as part of a weekly telephone omnibus survey among more than 478 adults. Copies of the Adwatch data and analysis are available from Victoria Blake at NOP. Advertisements were selected by Xtreme Information (020 7871 8087) and CIA Medianetwork (020 7633 9999).
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