Adwatch: The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing recently? Last Brand Agency/TV buyer % week 1= (-) Twinings Lowe/ZenithOptimedia 61 1= (-) Walkers Abbott Mead Vickers BBDO/OMD UK 61 1= (-) I Can't Believe Mother/MindShare 61 it's Not Butter 4 (-) Esure In-house/Carat 59 5= (-) Matalan Beechwood/Feather Brooksbank 58 5= (-) AA Insurance Rapier/PHD 58 7 (-) Abbey WCRS/Carat 50 8 (-) Marks & Spencer RKCR Y&R/Walker Media 48 9= (-) McVitie's Jaffa Publicis/Starcom 46 Cakes 9= (-) Burger King Crispin Porter & Bogusky/Carat 46 9= (-) Strongbow St Luke's/Starcom Mediavest 46 12 (-) Nescafe McCann-Erickson/MindShare 45 13 (-) Asda Publicis/ZenithOptimedia 43 14= (-) Gillette Venus BBDO New York/Starcom 42 Vibrance 14= (-) Volvo C70 Euro RSCG Fuel/MindShare 42 16= (-) Powergen RKCR Y&R/Initiative 40 16= (5) Lynx Bartle Bogle Hegarty/MindShare 40 18 (-) Disneyland Paris Leo Burnett/Carat 39 19 (-) Maybelline Lash McCann-Erickson/ZenithOptimedia 38 Stylist 20= (-) Direct Line M&C Saatchi/MediaCom 37 20= (-) Head & Shoulders Saatchi & Saatchi/Starcom 37 Adwatch research was conducted from 4-6 April by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact sue.homeyard@tns-global.com (020 7868 6602). Advertisements were selected by Xtreme Information (020 7575 1800) and Mediaedge:cia UK (020 7803 2000).

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