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Q: Which of the following TV commercials do you remember seeing recently?

     Last   Account            Agency/TV buyer                         %

     week

1     (-)   Direct Line        Mortimer Whittaker O''Sullivan/         71

                               MediaCom

2=    (-)   Andrex             J Walter Thompson/MindShare            70

2=   (4=)   National Lottery   WCRS/OMD UK                            70

4     (1)   Halifax            Delaney Lund Knox Warren/Zenith Media  68

5    (4=)   McDonald''s         Leo Burnett/Starcom Motive             67

6=   (2=)   B&Q                Bates UK/Zenith Media                  66

6=    (-)   Center Parcs       Bates UK/Zenith Media                  66

8     (-)   Going Places       Clear Marketing Communications/        62

                               Zenith Media

9    (2=)   PC World           M&C Saatchi/Walker Media               61

10=   (-)   Iceland            HHCL & Partners/MediaCom               60

10=   (-)   Nicorette Patch    Abbott Mead Vickers BBDO/Zenith Media  60

12=   (-)   Sainsbury''s        Abbott Mead Vickers BBDO/New PHD       58

12=   (-)   Fiat Punto         D''Arcy/MediaVest                       58

14    (-)   Dollond &          Lowe Lintas/Initiative Media           49

            Aitchison

15   (17)   Currys             M&C Saatchi/Walker Media               48

16    (-)   Weight Watchers    Faulds Advertising/Carat               47

17=  (18)   Comet              Saatchi & Saatchi/Zenith Media         46

17=   (-)   Boots Opticians    Grey Advertising/OMD UK                46

19    (-)   Johnson & Johnson  Lowe Lintas/Initiative Media           43

            Babycare

20    (-)   Wilkinson Sword    J Walter Thompson/MindShare            42

            FX Diamond Razor

Adwatch research was conducted from February 2 to February 4 by NOP Research Group (020 7890 9948) as part of a weekly telephone omnibus survey among more than 500 adults. Copies of the Adwatch data and analysis are available from Victoria Blake at NOP. Advertisements were selected by Xtreme Information (020 7871 8080) and CIA UK (020 7622 9999).