It is time to give verrucas (or should that be verrucae?) a bit of an airing. It's a slightly unpleasant and somewhat clammy subject that plagues our household on too regular a basis.
I have had a bad time with these blighters over the years, including an agonisingly botched attempt to freeze one out by my doctor when I was about eight. And now my eight-year-old is the latest to be struck, which has put him off swimming even more.
But we won't be trying Bazuka to cure my son's verruca.
And that decision has got nothing to do with the brand's communications, which follow all the conventions of healthcare advertising - think toothpaste, aspirin and spot treatment ads all rolled into one.
We get a lecture from a firm but warm female presenter (in the 'I'm not a dentist but...' mould), who entreats us to trust some so-called 'experts'. We hear about some fancy new 'verrukill' technology which, of course, turns out to be 'a patented double-protection security system'. We see the full range of products on a carousel - from ice to acid - and we are treated to the usual circular graphics doing the 'science-y bit' and miraculously shrinking the verruca in one simple application.
It is all a total confection, but bizarrely it does cut through. The family certainly noticed it when it popped up in one of the ad breaks in Britain's Got Talent, where the Boyle was lanced by Diversity.
I do wonder whether there are other ways to get the message across clearly and maintain the sense of a super-efficient, modern product that does the job required for young and old, within the strict advertising guidelines of the sector.
What I do know is that Bazuka is a killer product name and 'Bazuka that verruca' is a line to die for. And that's the one thing that continues to shine through from this advertising, because you know for sure that it will continue to lodge in people's heads. And whenever anyone is first troubled by a verruca, I bet the first treatment they think of is Bazuka. Which is, of course, the whole point.
The reason we won't be using Bazuka is because it proved to be too brutal. And in a desperate search for a cure, we came across a web forum which suggested taping the inside of a banana skin on to the affected area every night. And hey presto, after three weeks, all clear. It works, I promise. It's all to do with some magical enzyme.
What next - Banana Bazuka?