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The media industry develops at a frenetic pace. With the advent of new media, increasingly large amounts of money and levels of competition are involved.

Sometimes it seems hard to keep up and stress levels soar.

Every professional experiences the unpleasant symptoms of stress, ranging from psychological irritations like being agitated and unable to concentrate to physical glitches such as coughs and colds.

However, the problem means more than a few sleepless nights for a sales manager about to close a deal or an agency executive preparing to pitch. Stress costs businesses £4 billion a year in absence. It has also led to workplace litigation, with one recent case resulting in an award of £200,000.

But you can conquer stress. In fact, you are the only person who can curb your stress because you are its main cause. Knowing this can be the greatest weapon in your stress-busting arsenal.

The key to giving your blood pressure a rest is to replace negative thoughts with positive ones. For example, a driver who despairs at another motorist’s error can instead calmly accept that the offender has a “driving skills deficit”.

While keeping that cool in the rush hour might seem impossible, regular exercise can take you a long way to success. A healthy lifestyle naturally leads to a healthy mindset.

So fish that old exercise bike out of the loft, but remember that a little stress can give you the edge on the competition. The right amount of pressure is good for a person. It’s too much stress that has negative manifestations.