Advertising revenues rise 8.5% at Mail owner Associated

LONDON - Associated Newspapers has seen advertising revenue rise by 8.5% over the past 11 months on the back of strong performances by its daily freesheet Metro and its London newspaper the Evening Standard.

Metro has recorded a 25% rise in display advertising over the past 11 months and has increased its distribution to 947,000, a rise of 8%, after it rolled out the title in Bristol and the West, and the East Midlands.

At the Evening Standard, which has seen circulation fall by 8% over the past year to 340,534, there was a rise in display advertising of 13%, owner the Daily Mail and General Trust said in a trading statement issued today.

The figures at the Daily Mail and Mail on Sunday were not as impressive but they still managed a 6% rise, reflecting yesterday's adspend figures released by the Advertising Association, which showed advertisers were returning to national newspapers.

However, DMGT said that while growth at Associated Newspapers for August and September had been good, it would be lower than for the same period last year.

Northcliffe Newspapers, DMGT's regional newspaper division, saw advertising revenues for the 11 months ending August 5.8% ahead of the same period last year, although motoring and retail revenues remain flat.

In the statement, DMGT said: "The group expects to report a good trading performance for the full year in line with market expectations as a result of a continued improved contribution from its newer businesses and organic growth from all divisions."

The group said that there would be exceptional costs incurred with decommissioning printing equipment at its Harmsworth Quays presses, but this could be offset by exceptional gains from the sale of Australian regional radio stations.

Shares in the company fell by 4p when the market opened this morning to trade at 718p, a decline of 0.55%.

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