All three of these media delivered double-digit growth. However, this was in sharp contrast to the direct mail sector, where spending dropped by 7.2 per cent, according to new figures from the Advertising Association.
Meanwhile, the internet delivered dramatic evidence of its rising popularity with 'advertisers. It secured £210 million worth of advertising during the first quarter, a rise of 48.9 per cent in real terms compared with the corresponding period last year.
TV advertising rose by 13.6 per cent at current prices to just over £1 billion on the back of hits such as Channel 4's Celebrity Big Brother and Desperate Housewives.
This was mirrored in cinemas, where hit movies such as Sideways and Meet The Fockers helped boost spending by 18.8 per cent to £34 million.
The drop in spending on direct mail is thought to be partly the result of better targeting and partly because of a decline in mailshots by financial services companies.
The figures also confirm that the advertising market remains tough for business magazines. Their ad revenue fell by 2.7 per cent to £221 million.
This equates to a 4.3 per cent decline in real terms.
_1.jpg)
.jpg)
