Adshel was awarded the 10-year contract following an undisclosed competitive pitch as part of a complete review of Centro's shelter operation.
The deal, brokered through Centro chief Rob Donald and Adshel's chief executive Stevie Spring, covers the whole of the West Midlands and will provide a guaranteed income to Centro over the next 10 years. With a profit-sharing element, it could raise more than £60m for the upkeep of bus shelters and other bus network improvements.
At 27 miles long, the Birmingham Outer Circle is the longest bus route in Europe. It is also one of the flagship routes targeted for investment and has new shelters and platforms, 276 interchanges, CCTV, 15km of bus lanes and satellite-driven digital displays to tell passengers when buses are due.
Centro has confirmed that with its partners, it will be investing over £25m on the route in the next five years to improve facilities for passengers.
Separate contracts have been awarded for shelter design and build, maintenance and cleaning.
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