Adshel has developed 20 panels at 10 bus shelter sites across London for the launch of Levi's-owned clothing brand Dockers' water-repellent trousers.
Each panel contains a pair of the trousers and bubbling liquid to demonstrate that the trousers stay dry even when they get water on them.
The campaign is one of the largest special builds Adshel has undertaken to date.
Adam Butterworth, sales director of Adshel, said: "This was a very ambitious special build that used cutting-edge technology to achieve a quite spectacular effect. It's eye-catching, it gets the message across in no uncertain terms and proves how creative you really can be on bus shelters."
The Adshel specials will run for two weeks on sites across London including the high-profile shopping areas of Knightsbridge and Oxford Street.
Taxi Media has also supplied 130 Taxi Media cabs with water-filled tip seats in London, Glasgow and Manchester. The cab seats feature a picture of the water-resistant trousers and will run until the end of May.
The creative was by Bartle Bogle Hegarty and the campaign was booked through Starcom Motive.
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