The beer, called East Green, will launch in Tesco next week. It is brewed in Adnams' eco-efficient brewery, which recycles 100% of the steam created in the brewing process. The launch will be supported initially by an outdoor campaign.
The brewer says that every stage in the production of East Green has been designed to minimise CO2 emissions. The remaining CO2 has been offset with Climate Care.
The development and manufacture of the product has been overseen by the University of East Anglia's carbon-reduction team to ensure credibility with green-savvy consumers.
_1.jpg)
.jpg)