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BNFL and Birds Eye Walls' Cornetto Whippy have struck ad deals with

Admedia, the washroom poster specialist.

BNFL is using Admedia's posters to encourage visitors to flock to

Sellafield Visitors' Centre. The ads will appear in selected men's and

women's washrooms at motorway service stations in the South Lakes and

Cumbria areas.

The A3 posters will be placed at eye level, above urinals and hand

dryers, and on the back of toilet doors. According to Admedia, this is

the first time a client has used washroom posters to advertise a tourist

attraction.

Admedia has also lured Cornetto Whippy, this time with its

free-standing, illuminated six-sheet washroom poster panels at Granada

motorway services.

The 200 posters aim to remind weary travellers, motorists and families

about the new Cornetto just before they walk into the shops.

The BNFL deal was negotiated by Mediacom Manchester, and the Cornetto

deal was planned through Lousie Kemm, media manager at Initiative Media.