Daniel, previously head of national sales, has been promoted to national sales director and will now report directly into Phillip Vecht, the chief executive officer of Admedia.
He will be tasked with heading up the agency, specialist and client teams, as well as overseeing the Marketing team, headed up by Eve Beaton.
He has more than 12 years of media experience, working with names such as JCDecaux Airports, Teletext and Emap.
During his time at Admedia, Daniel has helped to launch three new products into the market- Network Rail, A3 Washroom panels, digital offering-Gamerbase and mobile product, Admedia Connections.
Mick Tedder, formerly head of operations, has been promoted to commercial director. Tedder has 12 years experience in the out-of-home sector and will be responsible for developing the business, expanding the product portfolio and managing the current estate.
Both promotions follow the departure of Mills in February.
Vecht said Daniel and Tedder "have a wealth of experience that will benefit Admedia internally and externally going forward."
Admedia has recently launched washroom advertising opportunities within nationwide Network Rails stations, completing their portfolio of travel and leisure destinations around the UK including bars, pubs and clubs, motorway service areas and shopping malls.
They also have digital solutions within nationwide HMV gaming areas plus experimental advertising opportunities across all their environments.
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