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Physical and industrial power are juxtaposed to capture Adidas' Speedfactory, an outpost launched in Germany in 2015 that can produce trainers at a faster rate.

The brand released this film as Speedfactory expands to London, Paris, New York, Los Angeles, Tokyo and Shanghai. Directed by CD Morrish through Stink Studios London, the spot overlaps images of runners with clips of machinery in grainy black and white. It was shot in Germany, released in France and will roll out in the other Speedfactory markets along with pop-ups.