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Adidas continues its Cannes Grand Prix-winning "Original is never finished" campaign to inspire the next generation of creators.

To represent "the cyclical nature of creativity", the film runs in a metaphoric loop in which the first scene mirrors the last – demonstrating that creativity is in a constant state of evolution. The cast includes Dua Lipa, Miles Silvas, Playboy Carti, A$AP Ferg, Nick Young, Kaytranada, Florencia Galarza, Marcelo Vieira and Adrianne Ho. A remixed version of Inaya Day’s Keep Pushin provides the soundtrack.