Adidas Originals film documents vintage products discovery in Argentina

adidas

Louise Jack

October 17, 2014

How long?

1 minute

Adidas Originals film documents vintage products discovery in Argentina

Adidas Originals has released a film tracking a journey to South America made by four collectors of the brand's products, including Stone Roses front man Ian Brown.

Adidas Originals ad features Carlos Ruiz, who has owned his vintage shop for 34 years

The adventure began after Adidas in London received a tip-off about a shop in a nondescript suburb of Buenos Aires, stacked to the ceiling with vintage products.

On arrival, the travellers discover a "room of treasures" beyond anything they could ever have hoped for. Carlos Ruiz, who has owned the shop for 34 years, movingly explains that the shop is a form of therapy for him and he has conserved items because he knew it was "a noble product that was going to last".

Rare pieces from Ruiz’s collection will be exhibited in the forthcoming Spezial exhibition as part of Design Manchester 14, which kicks off on 21 October.