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Adidas' latest film unfolds like a gallery installation glorifying Paul Pogba's style, as the French footballer launches his first clothing collection with the brand.

Artistic scenes of a brooding Pogba are interspersed with shots of everyday people showing off items from the new line, which is a mix of football and lifestyle wear. The blood-thumping soundtrack is Never by MHD, a friend of Pogba’s. The 60-second online film was created by Jon Lawton and directed by Giorgio Bruni, both at Stinkstudios.