ADI to supply screen for Urban Beach festival

Hammersmith London Business Improvement District has brought in technology supplier ADI to install an LED screen into Hammersmith's Lyric Square as part of its Urban Beach initiative.

ADI to supply screen for Urban Beach festival
ADI to supply screen for Urban Beach festival
The screen will be the main focus of entertainment throughout the month-long festival, which takes place from 12 June to 10 July, and will broadcast sporting events including Wimbledon and Royal Ascot, cultural events, and special movie nights.  

From Sunday, the pedestrianised square will be transformed into an ‘entertainment zone’ with live entertainment and deck chairs.

This will be the second time Hammersmith London has held the festival, which aims to drive more trade to local businesses.

The news follows a number of new contract wins for ADI. Earlier this week it supplied a 100sqm screen for military event Beating Retreat.

Next week it will supply a screen for Viva Europa – a Europe wide screening of Giacomo Puccini’s TOSCA – in Eastbourne.

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