The tabloid paper, called Newsstand, will be delivered every weekday morning to 30,000 homes with upmarket London postcodes.
Newsstand will commission some articles, including comment, but will rely on third-party deals for much of its content. “We are looking to approach flourishing websites that have no print arm and strike deals to use their content. They get free distribution and reach all of the people we deliver to, and we get high-quality content,” Addis said.
Addis has set up a company, London Bridge Publishing, in partnership with former Financial Times colleague Ryan Bowman to launch Newsstand, and has plans for further launches as well as offering contract publishing services similar to those offered by the Press Association.
Further plans include producing specialist publications, such as a Polish weekly magazine.
He hopes to capitalise on the large number of Polish immigrants in the UK, which he says have a combined purchasing power of £6bn per year, and claims existing publications aimed at this market are tired and outdated.
Addis left the FT in February last year to set up an editorial and design consultancy, Shakeup Media.
Newsstand will commission some articles, including comment, but will rely on third-party deals for much of its content. “We are looking to approach flourishing websites that have no print arm and strike deals to use their content. They get free distribution and reach all of the people we deliver to, and we get high-quality content,” Addis said.
Addis has set up a company, London Bridge Publishing, in partnership with former Financial Times colleague Ryan Bowman to launch Newsstand, and has plans for further launches as well as offering contract publishing services similar to those offered by the Press Association.
Further plans include producing specialist publications, such as a Polish weekly magazine.
He hopes to capitalise on the large number of Polish immigrants in the UK, which he says have a combined purchasing power of £6bn per year, and claims existing publications aimed at this market are tired and outdated.
Addis left the FT in February last year to set up an editorial and design consultancy, Shakeup Media.
_1.jpg)
.jpg)
