Added Value acquires majority stake in Saffron Hill

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Jacquie Bowser

July 16, 2009

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1 minute

LONDON - WPP's market research firm Added Value has acquired a 51% stake in Saffron Hill Research, which operates in Singapore and the Philippines.

Founded in 2001, Saffron Hill employs 38 people. Its clients include BAT, Epson, Johnson & Johnson, Microsoft, Nokia and Singtel.

Saffron Hill's unaudited group revenues for the year ended December 31, 2008 were S$4.4m (£1.85m), with gross assets at the same date of S$1.4m.

WPP said that this investment continues the group's strategy of developing its networks in fast growing markets and sectors.

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