
Baum has been with Adconnection for eight years and is a popular figure both internally and within the industry.
He will be focusing on internal team building to create a vibrant place to work and excellence in cut-through stand-out solutions that grow clients' business.
He reports to Catherine Becker, chief executive of AdConnection.
AdConnection clients include LoveStruck.com, Maplin, Vue Cinemas, 888Poker and Pharmacare.