Benecol, the Johnson & Johnson-owned food brand, has appointed Adam & Eve to handle its £2 million advertising account.
The agency won the business following a pitch against Bartle Bogle Hegarty and 18 Feet & Rising. The process was handled by Agency Insight.
Benecol first called a pitch for its advertising business in June, after MCBD, the previous incumbent agency, resigned the account having held the business for longer than ten years.
Benecol currently produces a number of low cholesterol food products, such as margarines, yogurts, milk and olive oil.
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