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Sex toy company Adam & Eve teamed up with creative agency Party Land to launch a weirdly catchy musical about making love. "There are so many people we easily dismiss as rotten eggs in this world," says Matt Heath, chief executive officer of Party Land. "But, the truth is they’re probably not hopelessly mean after all. Maybe they just need to have sex? In a world that can use all the love it can generate, it's a beautiful message for a brand like Adam & Eve to champion and put out into the ether."