The Omnicom shop was shortlisted three times for Marmite’s "Gene project", twice for John Lewis Christmas campaign "Moz the Monster" (above), and once each for Volkswagen, "Born confident", Sky Sports, "Butterflies", and Halifax, "Thunderbirds".
The category was one of three in the Craft track of Cannes Lions to reveal its shortlist today, along with Digital Craft and Industry Craft.
Across these categories, the next most successful entrant was Grey London, with four nominations, followed by Blink Productions, MPC London, Rattling Stick and Riff Raff, with three each.
US agencies were shortlisted 158 times, with the most successful being VML New York, with 17, and BBDO New York, with 16. BBDO New York’s shortlist spots include four for Procter & Gamble film "The Talk".
The other most successful agency internationally was TBWA\Zurich, which was shortlisted 16 times in Industry Craft, all for its work for McDonald’s. There were a further 16 nominations for McDonald’s work, 11 of them for TBWA\Thailand.
Work for Apple was shortlisted 18 times, with eight of these for TBWA\Media Arts Lab Los Angeles, and seven other entrants sharing the rest.
Nike, meanwhile, was responsible for 14 nominations from 10 entrants.
Entertainment Lions
Also announced today were the shortlists for the categories of Entertainment Lions: Entertainment and Entertainment for Music.
US agencies made up 91 of the 193 entries on the shortlist, with the most successful being VML Kansas City, with 10, followed by BBDO New York (seven), Spotify (six) and McCann New York (five).
There were 14 nominations for UK agencies, with two apiece for McCann London and Adam & Eve/DDB.
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