The awards at the May Fair Hotel in London, saw ZenithOptimedia win Best RFI of the year, Grey London win Best Agency Film of the Year, Adam & Eve/DDB win Best Agency Web Site, and Hunterlodge win Best Agency Credentials.
The categories were judged by 23 senior marketers and business leaders from brands such as Asda, Weetabix, and Crystal Palace Football Club.
ZenithOptimedia won Best Agency RFI for Harvey Nichols, which "made media glamorous", according to Ronan Dunne, the chief executive of Telefonica. Havas was awarded the runner-up and J Walter Thompson was given a special award. Saatchi & Saatchi and Fold 7 were highly commended.
Grey London won Best Film, fending off competition from runner-up FCB Inferno. Cogent’s entry was highly commended.
Adam & Eve/DDB took home the Best Agency Web Site prize, with Initiative named runner-up and Quiet Storm earning a Highly Recommended mention.
Hunterlodge, the Hertfordshire-based full-service agency, won the Best Credentials category, ahead of joint runners-up Iris and Bartle Bogle Hegarty.
Suki Thompson, the chief executive and founder of Oystercatchers, said: "Looking back on the year we’ve seen the increasing impact of disruptive technologies, shifting competitive landscapes and consumer behaviours, challenging us like never before.
"The judging debate brought us clear insights into what marketers need from agency partners to help engage and communicate with their customers.
"Four success factors defined our agency superheroes. Our winners captured the culture of now; they personalised and humanised; they were pithy and punchy, and, they demonstrated ROI with simplicity and clarity. In short – they were absolutely customer-centric."
The jury in full:
Adrian Mooney: former head of consumer brands, AkzoNobel
Alexandra Haggard: chief executive, Stamford Associates
Alison Dean: director, head of marketing, Savills
Andrew Mann: customer data director, The Co-operative Group
Charlotte Wright: director, head of London marketing, Savills
Claire Chappell: the group director of marketing, GEMS Education
Claire Jefferies: the head of CRM and interim head of digital marketing, SSE
David Wood: former group managing director, Tesco
Deborah Dolce: the group brand and marketing director, TJX Europe
Hannah Fisher: the head of marketing, RSA Group
Helen Gorman: the brand director, Britvic Soft Drinks
Ian Marsh: the channel and demand generation manager, Invesco Perpetual
Jack Fryer: the head of Insight, Universal Music UK
Mel Matson: senior director, brand communications, Asda
Michael Dent: director, mass marketing fundraising, Macmillan Cancer Support
Nimai Swaroop: the director of attraction and marketing, Army
Radha Davies: the head of brand, innovation and customer experience, Post Office
Richard Lawrence: the head of brand, Weetabix
Ronan Dunne: the chief executive, Telefónica
Russell James: the head of marketing, The FA Group
Sandrine Desbarbieux: the director of digital sales and marketing EMEA, Avis Budget Group
Simon Carter: the executive director of marketing, UK & Ireland, Fujitsu
Steve Parish: the chairman, Crystal Palace Football Club
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