The course, which begins on 7 September, aims to provide some of the industry's best young talent with training and guidance from a range of advertising luminaries.
Those joining Bullmore and Sutherland to speak at the events include Bartle Bogle Hegarty's global director of engagement planning, Kevin Brown; the Fallon chairman, Laurence Green; the Naked Communications partner Ivan Pollard; and the COI chief executive, Mark Lund.
The course will see each delegate briefed to prepare a pitch for COI, with the best presentation being selected by a judging panel that includes John Bartle, a founder of BBH, and Kerry Glazer, the chief executive of the AAR.
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