Abbott Mead Vickers BBDO's executive creative director, Peter Souter, Nick Bell, the creative head at J Walter Thompson, and TBWA\London's chairman and creative director, Trevor Beattie, are among the industry names to have pledged their support.
The team, which is calling itself Ad Aid, is working on a commercial to drive sales of the original 1984 Live Aid concert on DVD, along with the recently re-recorded Band Aid.
Ad Aid hopes to use footage shot by Geldof in Somalia for the television campaign and is approaching clients to dedicate free airtime.
In addition, the Band Aid video premieres later today on at least 29 TV channels at the simultaneously, with an introduction by Madonna.
The mass broadcast begins at 5.55pm and includes all five terrestrial channels and others such as Sky One, BBC Three, MTV and VH1.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
_1.jpg)
.jpg)
