The system differentiates the demographics and associated consumer behaviours for each "chrome", or city district in Japan, into one of 32 lifestyle clusters. Companies can focus their marketing budget on the households in the chrome that are most likely to respond to their marketing message.
By providing increased focus, Chomonicx can help companies to improve efficiency and timeliness by marketing directly to customers who are more likely to be interested in purchasing their goods and services.
Charles D Morgan, Acxiom company leader, said: "Acxiom's segmentation products have proven highly successful in the US and Europe, and we believe Chomonicx, which was uniquely built for the Japan market, will establish the gold standard for geodemographic marketing in Japan."
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