The development of the service, which has been led by Wally Anderson, European technology leader at Acxiom, has come about as the number of countries with pan-international operations has rapidly increased.
"The number of countries with pan-European or global operations has been increasing significantly over the past few years. Similarly, borders are blurring for customers whereby someone may live in one country, have a holiday home in another and work in another.
"However, for companies it has been pretty much impossible to recognise this and draw together all the data strands from across different countries and recognise the many facets of one international consumer -- until now," Anderson said.
The new global CDI service takes into account all the variations in languages, address and name formats across more than 200 countries, making it possible to clean and standardise data into one universal format.
Acxiom said the system can integrate the data and develop the all important single customer view, regardless of traditional country borders.
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