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Sunglasses brand Ace & Tate has launched a slick and arresting video as part of its first global ad campaign.

Created by We Are Pi, the campaign seeks to "break down the barriers that currently surround optical purchases", and thus encourage people to not be defined by a single frame over a long period of time.

Apparently it's all because of the "universal truth" that humans, as complex beings, are made up of constantly changing feelings and thoughts.  

The work was created by Jack Samels and Kazimier Salemink and directed by Bafic through Pulse.