- Lambeth Council has appointed MobsVentures to run a mobile campaign using Bluetooth technology. The push features a 60-second movie supporting Lambeth;'s community safety campaign. Bluetickle masts will be installed to deliver the campaign to up to 1,000 young people a day as they pass the masts en route to school.
- OMG Network has picked up Eurostar's affiliate marketing work in the UK and France. The exclusive deal follows a competitive pitch involving 12 networks. It will see Eurostar transfer its existing affiliate programmes in the UK and France, and will cover both train ticket and holiday sales.
- The Carphone Warehouse has appointed Barracuda Digital to manage its SEO strategy. The natural search specialist will provide online PR, social media strategy and in-house training. Barracuda Digital's clients include IPC magazines and Homeserve.
- Figleaves.com has signed up Maxymiser on a retained two-year deal to monitor user behaviour. The online retailer will be able to refine promotions and personalise home pages using the provider's behavioural targeting technology, defining users based on criteria including recency of visit, source site and search history.
- Titan Outdoor, the outdoor digital provider, has won the contract for the giant digital screen at Manchester's Trafford Centre by Peel Advertising. The win bolsters the six-sheet offering Titan has managed at the centre for the past eight years.
- BLM Quantum has landed the digital media brief for Dollond & Aitchison following the BLM group pitch win.
- W00t!media, the online advertising sales house, has been appointed by three new publishers: clubbing social network DontStayIn, ethical magazine and flyer pack distributor Don'tPanic and Supersweet, a digital youth style magazine.
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