Joint head of account management, MullenLowe London
After a year spent embedded in the heart of Whitehall, managing a team of 50, working 24/7 to deliver the government鈥檚 Covid-19 campaigns, Katie McCambley is 北京赛车pk10鈥檚 Account Person of the Year.
McCambley is the business director for MullenLowe鈥檚 government accounts, which also include NHS recruitment, The Truth Project for The Independent Inquiry into Child Sex Abuse and the UK鈥檚 transition from the EU. What started as a brief to promote hand hygiene last February developed into the largest account in the country with a media budget of 拢250m.
In light of Covid-19, McCambley developed new ways of working at speed, managing 50 people largely remotely and co-ordinating four partner agencies, creating a crisis comms team in Whitehall that works across government departments and introducing 鈥渟print鈥 work practices. She delivered campaigns at a phenomenal pace and within increasingly tight timelines. A Covid-19 mass-testing campaign for Liverpool, for example, was briefed on a Monday and went live on Friday across digital, radio and out of home.
Over the past year, McCambley has been involved in more than 60 campaigns at both a national and local level, including 鈥淪tay home. Protect the NHS. Save lives鈥 and聽 鈥淓njoy summer safely鈥.聽 In November she worked with the NHS on the launch of its biggest recruitment drive to date amid England鈥檚 second coronavirus lockdown. NHS 鈥淭hen, now, always鈥 featured real people, patients and situations, and looked back on the NHS, from its foundation 72 years ago to the present day, and forward to what the future might bring.
Finalists
Carly Avener, managing director, Leo Burnett聽
Carly Avenar became MD in 2019. During 2020, she played a pivotal role in bringing in new business, as well as increasing organic growth among existing client relationships. She has also prioritised diversity, equity and inclusion and devised new approaches to recruitment, resulting in the agency attracting a more diverse workforce.
Jennifer Black, managing director, Havas London
In 2020, under Jennifer Black鈥檚 lead, Havas London achieved its highest client satisfaction scores ever. Black also devised the agency鈥檚 鈥淧ress Pause鈥 initiative, a framework through which employees can challenge problematic views and behaviours. In 2020, following the Black Lives Matter protests, Press Pause became an industry standard to support inclusive, unbiased conversations around representation.聽
Peter Grenfell, managing director, VCCP Kin
In 2020, Peter Grenfell delivered what VCCP describes as the 鈥渕ost outstanding run of pitch聽wins on record for the agency鈥, gaining work for brands across a range of sectors. He was also behind the launch of VCCP鈥檚 Jungle Studios, the agency鈥檚 in-house audio facility, aimed at bolstering its broadcast and production capabilities.
Sarah Jenkins, managing director, Saatchi & Saatchi
In the last 12 months, Sarah Jenkins has strengthened client relationships across the agency with the likes of Direct Line and Kerry Foods and worked with the leadership team to聽launch an industry-transforming commitment to diversity and inclusion. Nurturing the next generation of experts has also been a key objective 鈥 Jenkins co-designed Publicis Groupe鈥檚 鈥淥pen Apprenticeship鈥, a digital platform accelerating talent opportunities.
Karim Slim, global lead, MRM McCann UK
Karim Slim heads up MRM McCann UK鈥檚 international accounts. With a Middle East-focused role, Slim has been able to provide a degree of counterbalance to the UK effects of Covid. With the pandemic impacting countries in cycles, Slim focused on different countries at different times enabling the agency to grow both in terms of team size and revenue.