Absolute Radio is two years old

United Kingdom

September 30, 2010

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1 minute

Absolute Radio is two years old

Absolute Radio, the station bought by Times of India Group and rebranded from Virgin Radio in 2008, celebrates its second birthday this week.

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Times of India Group bought Virgin Radio from SMG, now known as STV, in May 2008 in a deal reportedly worth more than £50m. .

supported by a £5m advertising campaign that introduced the station's slogan "Discover real music".

Over the past year Absolute Radio has launched Absolute 80s, now a national station, Absolute Radio 90s, which is available online and on London DAB, and .

According to the last Rajar figures Absolute Radio had an average weekly reach of 1.59 million listeners, down 6.2% year on year and down 33.9% from the second quarter of 2008.

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