The activity started yesterday (9 September), when Absolute began to sell a range of Beatles T-shirts to celebrate the release of the re-mastered Beatles back catalogue through a dedicated online Beatles store, Absoluteradio.co.uk/beatles.
The Absolute Radio Beatles store includes a new range of T-shirts, including many designs never previously on offer, as well as a T-shirt with a white Apple logo, available exclusively from Absolute Radio
Paul Flower, music promotions consultant for Absolute Radio, said the group had been looking to forge a partnership with Bravado "for quite some time" and The Beatles anniversary and re-issues had been an "irresistible opportunity".
Absolute Radio will expand the online merchandise store to sell all Bravado's brands, which include rock band Led Zeppelin, cult TV show Family Guy and consumer brands such as Jack Daniel's and Harley-Davidson.
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