The ads continue with its ‘that's good, that's real good' tagline as part of a long-term marketing campaign to build a multimedia presence for the Absolute brand.
The ads feature Absolute DJs Christian O'Connell and Geoff Lloyd, as well as actor Jordan Prentice, who recently appeared in the film In Bruges.
Created by creative agency Albion, the ads focus on the character of Absolute's security guard Doug, played by Prentice - a ‘real music' fan.
The ads will also be used online and hosted on the station's YouTube channel. The campaign was booked through Starcom.
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