Also in the women's market, IPC's Marie Claire is expected to see a 5 per cent period-on-period increase, following a 9.8 per cent fall last year. These figures predate the title's redesign, which first appeared in its September 2004 issue.
The National Magazine Company's Cosmopolitan looks set to remain stable, while IPC's InStyle, the Periodical Publishers Association's Magazine of the Year, is looking at a 6 per cent rise.
The celebrity market is also expected to see some growth. Emap's Closer is thought to be the big story within the category, with increases of up to 40 per cent year on year. IPC's Now is expected to remain in its number-one slot, while Emap's Heat will probably experience a small decline.
At the older end of the women's market, IPC's Women & Home is expected to reach the 300,000 mark, signalling an expansion in the sector into which Conde Nast is planning to launch next year with Easy Living.
In the men's market, the arrival of the weekly titles Nuts and Zoo will register their impact for the first time since their launch in January this year. IPC's Loaded and Dennis's Maxim will be the worst hit with around 10 per cent dents to their circulation while FHM looks set to see a 4 per cent dip.
Emap's venerable men's style magazine Arena is expecting to build on last year's 28 per cent growth with increases of a third. NatMags' Esquire and Conde Nast's GQ are both set to record marginal increases.
Pressure in the teen market has already lead to the closure of Emap's J17 and BBC Magazines' Dare. However, NatMags' Cosmo Girl and Emap's Bliss are expected to weather the storm.
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