Publishers can now request an audit for their app traffic to evaluate how many users are visiting a website driven from an app, in comparison to those who simply go straight to a site.
ABC said the new metrics followed conversations with media owners and buyers, who had asked for a greater market transparency on brand reach and consumer engagement.
Media owners can either display their figures on a Web Traffic Certificate, which enables them to report app traffic alongside other online website traffic, or on a separate Certificate of App Traffic.
Additionally, data reported on the Certificate of App traffic can be included within a Group Product Report, which allows publishers to showcase their brand performance across a range of media channels.
The new metrics follows the , from January this year.
The ABC claims that many publications have chosen to report digital editions on the new Cross Platform Certificate for the January to June audit period, with figures that will be released in August.
Short-period audits are also available to publishers if they wish to report circulation more frequently than once every six months.
Richard Foan, group executive director of communication and innovation at ABC, said: "We are constantly working with the industry to ensure that we deliver the measurements that they need.
"This will enable media owners to highlight the growth of their smart device apps, while at the same time allowing advertisers to gauge their popularity and measure client campaigns accordingly."
Last week, the ABC came under fire from Dennis chief executive
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