As Big Brother contestants fight tooth and nail to win the series,
the TV listings market remains equally as competitive, as two magazines
make their ABC debuts and the budget sector takes sales from titles such
as Radio Times.
Bauer’s TV Choice has made a dramatic entrance, with a circulation of
784,904. Second newcomer Soaplife, IPC’s September launch, has a
circulation of 124,123 ahead of Attic Futura’s All About Soap. IPC’s
What’s on TV remains the best selling title, despite sales dropping by
5.8% year on year.
Only two magazines show an increase in circulation. IPC’s TV & Satellite
week is the fastest-growing title, up 6.5% year on year and 17.2% period
on period, while Inside Soap’s growth has slowed to just 1.6% compared
with a 24.5% increase the previous year. It was down 3% period on
period.The satellite and cable listings market has had an overall
increase of 7.9% year on year. Sky’s Customer Magazine’s 479.1% rise to
2,644,874 reflects increased subscribers to Sky Digital.
Similarly Skyview, formerly Sky TV Guide, has dropped 52.9% as customers
make the move from analogue to digital. Both magazines are sent free to
subscribers.
TOP FIVE RADIO AND TV GUIDES
Magazine June end June end Y/Y %
2000 1999 change
1 What’s on TV 1,707,815 1,813,784 -5.8
2 Radio Times 1,250,134 1,390,481 -10.1
3 TV Choice 784,904 - -
4 TV Times 705,347 825,760 -14.6
5 TV Quick 578,796 725,795 -20.3
TOP THREE SATELLITE AND CABLE
Magazine June end June end Y/Y %
2000 1999 change
1 Sky Magazine 2,644,874 456,726 479.1
2 Cable Guide 1,820,092 1,975,356 -7.9
3 Skyview 1,427,789 3,029,8498 -52.9
_1.jpg)
.jpg)