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The teenage sector has seen a slight fall in overall circulation

despite healthy growth by market leader JazzyBooks.

Patchy performances by a raft of the sector’s traditional leaders,

combined with an intense covermount war, were the cause of a 1.5% drop

in year-on-year sales for the sector to just over three million.

JazzyBooks, the company which sells school textbooks carrying sponsors’

logos, was boosted by a 19% year-on-year increase, though its secondary

school division dipped 0.9% year on year to 794,825.

Sugar retained its third position despite a 3.6% fall. Shout was the

worst-performing title, slumping 17.1% year on year to 116,629. Period

on period it halved the drop 8.01%.

The BBC, which will shortly launch a rival to Sugar, code-named Project

G, delivered a flat performance with the recently redesigned Top of the

Pops growing by 1% year on year and Live and Kicking plummeting

10.6%.

TOP 12 COMICS AND TEENAGE

      Magazine                       June end      June end            %

                                         2000          1999       change

1     JazzyBooks (group)            1,194,100     1,003,788         19.0

2     JazzyBooks (secondary)          794,825       802,188         -0.9

3     Sugar                           415,973       431,394         -3.6

4     Top of the Pops                 389,245       385,441          1.0

5     It’s Bliss                      287,897       310,389         -7.2

6     Smash Hits                      250,388       230,764          8.5

7     TV Hits                         204,805       241,746        -15.3

8     J-17                            200,030       238,382        -16.1

9     Mizz                            162,195       150,230          8.0

10    Live & Kicking                  140,168       156,707        -10.6

11    Shout                           116,629       140,618        -17.1

12    Jump                             80,061             -            -