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The Abbott Mead Vickers BBDO work for Guinness won yet more honours

last week when ’surfer’ took the grand prix at the Art Directors’ Club

of Europe Awards.

The TV and cinema jury, headed by the director Alex Taylor, gave gold

awards to ’surfer’ and ’bet on black’ at last Saturday’s awards.

In the poster categories, AMV won another gold for its Guinness Ice

poster campaign, including ’lolly’, ’iceberg’, ’fan’, ’fire bucket’, and

’fridge’.

In an echo of the D&AD awards, Guinness’s Rugby World Cup sponsorship

credits also took a gold.

Saatchi & Saatchi’s campaign for the army won another gold in the

mixed-media category.

Other European countries were also successful at the awards. A poster

for Save the Children called ’Che Guevara’, by the Swedish agency Manne

& Co, won a gold.

German entrants won gold in the graphic design category - a brochure by

and for the design agency Jager & Waibel took home the top honours.

There were no gold winners in the print advertising, interactive media,

editorial and photography categories.

The Art Directors’ Club of Europe was set up by D&AD - in co-operation

with 11 other equivalent organisations across Europe - in 1990.

A panel of 44 international creatives - four from each country

represented - met at London’s design council to select the winners. In

total there were 278 entries in the 21 categories.

The Art Directors’ Club of Europe publishes an annual in November. At

the same time, the organisation will launch a website which will act as

a portal for all the national clubs.